Tuesday, August 28, 2007

Cars in Brazil

Do you see the smallest car on the road or one of the larger ones?

Anyone who has been out of the country has probably noticed that the cars are a lot smaller. Virtually everywhere in the world, the cars are smaller than the US (possible exception: Cuba?). The higher gas prices are and the smaller parking spots are, the smaller the cars get.

Rio also has to deal with high taxes on cars, so people buy small cars for that as well. For that reason, companies that have major operations in the country get a disproportionate share of the market. VW for example, has a large proportion of the vehicles on the road.

The Honda Fit is particularly interesting because it is a particularly small car in the US. But here, it looks like one of the bigger ones on the road. My professor drives one, and feels like he's driving a power car.

Then his family bought a Ford Escape and really think it's a badass car. His wife talks about looking over everyone else. Here, we would call it a cute-ute, but then again it's all a matter of perspective. This article talks about how maybe just maybe sub-compacts will take off in the US.


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